David and Marla Schopler moved from Dayton, Ohio to Charlotte, North Carolina in the summer of 1995 with the intention of starting a graphics company. Dave began his career as an accountant, but he desired a change and always had a strong interest in graphics. Marla had a successful career in advertising and marketing with experience in all realms of advertising media. They combined their strengths and began their new venture in the University Area of Charlotte.
GraphiCal initially focused their energies on custom painted fleet graphics which opened the door for vehicle projects for the NASCAR Café Restaurants and the NASCAR Speedparks nationally, Bill Elliot’s Racing Museum, and Richard Petty’s Racing Museum. Their work was also featured in numerous SEMA shows in Las Vegas.
Eventually, the demand for vinyl vehicle graphics triggered the evolution of GraphiCal into a complete custom sign and decal shop. The company designed and installed vinyl graphics for off-track Race Car Promotions, and for Police, EMT, and Fire Departments. This further developed into producing custom signage for the Commercial/Residential Real Estate and Homebuilding/Developing Industry.
In 2003, GraphiCal expanded into a larger facility in Locust, NC which is just East of I-485 and Charlotte, to allow for the addition of staff and fabrication equipment. As demand grew, the company began servicing a wide variety of industries in a broader geographic area. GraphiCal now offers their products and services nationwide.
GraphiCal continues to grow, departmentalize, and create new divisions with specialized personnel. The company employs highly trained designers, fabricators, and installers with over 40 years of combined experience in each of these fields. This experience and education provides the company with vast expertise in the products and services they offer.
What sets GraphiCal apart is their emphasis on design through fabrication, installation, and maintenance. Whether you are a new or established business, GraphiCal has the capability to develop your marketing concepts from graphic identity and collateral to complete signage systems.